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About Arihant's Publication Book "Marketing Aptitude" This book covers the entire syllabus of marketing aptitude and includes all the topics which are vital for exams.
It gives complete notes, provides material for quick revision and also includes ample practice material.
This book is published by Arihant Experts publications and is one of the most popular publications of study books. It was published in the year The book covers the topics of marketing aptitude and provides detailed notes on all topics.
It begins with discussion on topics like the nature and scope of marketing. It also discusses the functions of marketing and helps students in understanding the limitations of the discipline. There is detailed analysis of consumer behaviour. The book also gives information on sales promotion and the numerous ways of increasing sales.
It deals with advertising and the role it plays in the market. There are sections on branding and packaging with special reference to personal selling. Learn how your comment data is processed.
Abhineet Singh May 18, at 6: These books can be attained from online stores and nearby book market. Leave a Reply Cancel reply Your email address will not be published.
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